What is a YouTube masthead?

Inhaltsverzeichnis:

1. What is a YouTube masthead?
2. How much does a YouTube masthead ad cost?
3. What is a masthead in marketing?
4. Where does a YouTube masthead ad unit run?
5. How long can a YouTube masthead be?
6. What is a TrueView?
7. How do you book a YouTube masthead?
8. What is a CPM masthead?
9. How long is a YouTube masthead?
10. How can you create video ads to maximize effectiveness on YouTube?
11. What goal can an advertiser achieve with a YouTube masthead?
12. What size should YouTube banner be?
13. Why is it called TrueView?
14. How do I find YouTube masthead?
15. How do you make a masthead?
16. Is masthead skippable?
17. Which is a best practice for creating effective bumper ads select the best answer?
18. What type of advertising is a good fit for TrueView?
19. What are the three key reasons advertisers choose YouTube to help build their brands?
20. How do you use YouTube masthead?

What is a YouTube masthead?

With YouTube Masthead, you can showcase your brand, product, or service in a native video-based ad format that appears in the YouTube Home feed across all devices. YouTube Masthead is ideal for people who want to: In this article, you'll learn about YouTube Masthead assets, technical specs, and reporting tools.

How much does a YouTube masthead ad cost?

Let us quickly jump to the hot topic that many advertisers are curious about regarding YouTube Masthead. That is - the price! If you are planning to advertise your business by placing your product or service on YouTube Masthead, you will spend a whopping $300,000 to $400,000.

What is a masthead in marketing?

A masthead ad is a large ad placed at the top of YouTube's homepage, on mobile devices and desktop, for 24 hours. Acting as a digital billboard, you can use photos, videos and social media sharing buttons to gain as much brand exposure as possible.

Where does a YouTube masthead ad unit run?

A YouTube masthead ad unit is run on the YouTube homepage. The masthead runs on the YouTube homepage and home feed — a marquee placement. The Video masthead enables you to showcase your brand on a beautiful video canvas at scale, across all devices, at the top slot of the home feed.

How long can a YouTube masthead be?

According to Google support, the YouTube Masthead desktop version has the following technical specifications: Video cannot be private. The auto-play shouldn't be longer than 30 seconds.

What is a TrueView?

TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds. ... Sponsors pay only for ads that are viewed in their entirety or until 30 seconds have elapsed. In-stream ads are suitable for short or long video content.

How do you book a YouTube masthead?

Use the YouTube Masthead Preview tool for recommendations on text lengths. The text in the call-to-action button. Use the YouTube Masthead Preview tool for recommendations on text lengths. The destination URL for the call-to-action button.

What is a CPM masthead?

Google Makes Masthead Ads Accessible to All Advertisers on CPM Basis. Google recently rolled out the YouTube Masthead globally to all advertisers who want to advertise on YouTube's homepage. This means that advertisers will now have access to the Masthead placement on a cost-per-thousand impression (CPM) basis.

How long is a YouTube masthead?

24 hours A YouTube Masthead is a digital billboard placed on YouTube's homepage for 24 hours, reaching roughly 60 million people (YouTube receives 1.8 billion users/month). The homepage ad can have multiple videos, CTAs, and social media sharing buttons.

How can you create video ads to maximize effectiveness on YouTube?

How can you create video ads to maximize effectiveness on YouTube...

1. Cut your TV spot into :30 and :15 video ads.
2. Build from the ground up rather than modifying your TV spot.
3. Repurpose your TV spots on YouTube – it's all video.
4. Rebuild your TV spots into :30, :15 and :06 video ads.

What goal can an advertiser achieve with a YouTube masthead?

The YouTube masthead is effective for advertisers with goals to Reach a massive audience around a tentpole event. OR to Drive awareness for a new product launch.

What size should YouTube banner be?

Banner image guidelines Your banner image must meet the following criteria: Minimum dimension for upload: 20 px with an aspect ratio of 16:9. At the minimum dimension, the safe area for text and logos: 12 px. Larger images may get cropped on certain views or devices.

Why is it called TrueView?

TrueView Video Discovery TrueView video discovery ads are true to their name as they are video ads that are meant to be discovered on YouTube while a viewer browses the platform.

How do I find YouTube masthead?

To preview your assets, use the YouTube Masthead Preview tool. The YouTube Masthead Preview tool shows what your Masthead will look like on YouTube across desktop, mobile, and TV screens.

How do you make a masthead?

Create a flexible masthead design

1. What you learned: Convert text into outlines, combine those outlines with shapes using Pathfinder operations, and fill with color and imagery to create a masthead.
2. Create a shape.
3. Add and format some text.
4. Make a copy of the shape and text.
5. Convert the text to outlines.

Is masthead skippable?

It can be up to 6 minutes long, and it's skippable after 5 seconds. This format increments the view count on the YouTube video ad. ... Masthead ads bought are available on YouTube across desktop, mobile apps, and the YouTube app for TV. Bumper ads: This is a non-skippable video ad that plays for 6 seconds.

Which is a best practice for creating effective bumper ads select the best answer?

Correct Answer is: Focus on a single, simple purpose. Google recommends a tip of Focusing on a single, simple purpose to create an effective bumper ad.

What type of advertising is a good fit for TrueView?

An advertiser who's looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.

What are the three key reasons advertisers choose YouTube to help build their brands?

The three key reasons that the advertisers choose YouTube to help build their brands, are that YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. The most attentive and engaged audience, powered by Google's data and tools, equals proven results make YouTube great.

How do you use YouTube masthead?

Call-to-action click-through URL Use the YouTube Masthead Preview tool for recommendations on text lengths. All creatives within a Masthead must have the same destination URL. For example, if you have a creative that goes to https://play.google.com, all other creatives for the Masthead must go to the same URL.